Twenty years inside teams, solving problems. Not advising, doing it.
The Plaibook is led by Chily Fachler, who spent twenty years as a CIO before founding it: most recently as CIO at AppsFlyer, driving 97% AI adoption across a $500M+ ARR, 1,300-person organisation. Before that, CDIO at Steinhoff UK, running the CIO function and digital P&L for two retail brands.
Chily was the buyer before he was the advisor. He signed the vendor contracts and bore the accountability when deployment stalled, so he knows exactly where transformations fail, and how to make sure yours doesn't.
He's backed by a team of senior experts: data technologists, AI builders, CIOs and change management specialists, so every engagement has the right depth at every stage, not just at the top.
AI adoption achieved at AppsFlyer
years as CIO across SaaS, retail and e-commerce
ExCo participation across public and PE-backed companies
CIO100 recognition, known and trusted in the industry